Why We Work With Cybersecurity Companies

People often ask us why more than 90% of our clients are cybersecurity companies, and why we have committed to this industry since launching Prompt. The answer isn't found in spreadsheets or market analysis, though the industry is stable and growing. It's in understanding that cybersecurity brands aren't just tech companies – they’re the guardians of our digital world, keeping our work (and our lives) safe and secure.

Safety has become non-negotiable

We live in a world where many still use password123 for logins, yet cybercrime costs the global economy nearly $1 trillion annually. The disconnect is clear: we're incredibly careless with digital security – often facing threats that seem to parallel many natural disasters in severity and impact. But most growth companies have learned that a robust security architecture isn’t optional.

Real estate markets crash, the entertainment industry struggles, and financial services face a barrage of regulations. But cybersecurity keeps growing with a momentum that reveals something fundamental about human nature: safety comes first. We'll sacrifice (almost) anything besides our sense of security. Our inherent human need for stability makes cybersecurity companies ideal partners – rather than chasing trends or pivoting every quarter, they remain focused on solving essential (and persistent) business problems.

From outlaws to guardians

Interestingly, what initially drew us to this space wasn't the technology itself – it was, and continues to be, the people.

Cybersecurity professionals need to think like hackers in order to defend against bad actors. This comes naturally, as many of them have a hacking pedigree (black, white, or gray – we don’t judge). Kevin Mitnick, once the FBI's most wanted hacker, was KnowBe4's Chief Hacking Officer, when it was acquired for $4.6 billion. And Peiter "Mudge" Zatko, American network security expert, went from leading underground hacker collectives to founding multiple security companies.

These aren't just redemption stories; they reveal something deeper about how the industry values expertise over pedigree – an ideology we at Prompt Digital share.

As Mitnick once said, his early hacking "was never about money or harm, it was about the adventure, the adrenaline rush." That same intellectual curiosity that once drove people to break into systems now drives them to build unbreakable defenses. We can't protect against threats we can't imagine; it follows that the best defenders are often those who understand the methods (and psyche) of the offensive.

This mindset seems to build companies with a cultural openness – environments where what you know matters more than where you learned it; in these organizations, unconventional backgrounds become assets, not liabilities.

There's a natural connection with cybersecurity professionals; we find them not only relatable in creative and technological principles, but also in values. Plus, their aptitude and brilliance often come with an incisive sense of humor that makes the challenge less like defending against bad actors – and more like outsmarting them together.

Security as a human right

Most cybersecurity companies face the same fundamental challenge: how to craft compelling and relatable stories about complex technologies? This is the work that draws us in – taking this complexity and abstraction and shaping it into compelling, actionable stories.

We've come to understand that cybersecurity isn't really about technology. It's about trust. It's about building the systems that let all of us communicate, work, and live our lives without fear that the digital infrastructure holding everything together might collapse beneath us.

Our clients aren't just vendors selling technical solutions – they're smart and creative collaborators who deliver essential infrastructure. They also understand that their work isn't just about preventing breaches or catching threats – it's about creating the conditions for human connection and progress in an increasingly digital world.

This is precisely the kind of essential, mission-driven work we are proud to support.