StrongDM & Prompt

Turning technical complexity into a compelling story.

Brand Refresh
Design System
Art Direction

Prompt partnered with StrongDM to develop a narrative-driven brand story, introduce strategic design direction, and create custom digital artwork. In this process, we built a character-driven world that clarifies their platform complexity, refreshes their brand direction without a full overhaul, and accelerates illustration production through hybrid techniques. The result is a differentiated brand identity aligned with technical platform sophistication.

Narrative World-Building

We developed a narrative world using character-driven storytelling to illustrate how entities interact within StrongDM's access-management ecosystem. Each character personifies technical concepts, translating abstract infrastructure into accessible visual metaphors.

Strategic Brand Layer

Prompt introduced astrategic design that evolved StrongDM's brand without a complete overhaul. Leveraging existing typography, color, and visual foundations, we maintained brand equity while opening space for differentiation and market positioning.

Production-Focused Artwork

We collaborated with a digital illustrator, blending hand-crafted illustration with AI-generated backgrounds. This hybrid approach accelerated production while achieving a unique artistic style, creating scalable assets without sacrificing quality.

Project Story