Prompt translated Zscaler’s evolving brand story into a dynamic identity system that enhanced lead generation and SEO. Through iterative testing and continual site reworking, we crafted a digital experience that communicated Zscaler’s value to both technical audiences and the C-suite. Each design decision allowed room for future shifts in product and business strategy, supporting Zscaler’s flexibility in a fast-changing market.
Zscaler & Prompt
Preparing a brand for massive market expansion.
Digital Transformation
Brand Overhaul
Marketing Operations
The Prompt team played a critical role in Zscaler’s pre-IPO digital transformation, revamping their marketing programs with a brand overhaul, website redesign, booth design, and refreshed marketing collateral. Our efforts contributed to over a 90% increase in online-attributed lead pipeline and a 40% growth in site traffic. By managing a global team of 15+ UX/UI design, web development, and digital marketing experts, we ensured that Zscaler’s brand and digital presence aligned with their rapid growth trajectory.
Identity System
Conference Booth
Zscaler’s "Break Free" campaign came to life at top cybersecurity events, including the RSA Conference and Black Hat, with an eye-catching, interactive booth that captivated attendees. The booth, which invited participants to physically smash outdated appliances, symbolized Zscaler’s bold push toward cloud-based security solutions. This dramatic activation became a focal point for booth engagement, reinforcing Zscaler’s message in an unforgettable way.
Pre-IPO Acceleration
Prompt’s initiatives significantly accelerated Zscaler’s marketing impact, delivering a 90%+ increase in online-attributed lead pipeline and a 40%+ boost in site traffic. Through strategic management of a global team, we ensured cohesive, high-quality outputs across UX/UI design, web development, and digital marketing, aligning Zscaler’s brand for its next phase of growth.
Serena S.
Marketing & Growth Leader
The Prompt team partnered on a transformative brand refresh and website overhaul for Zscaler, driving over 90% growth in our online-attributed lead pipeline and 40% increase in site traffic. Their work positioned our company for success leading up to our IPO, establishing a modern, innovative brand identity befitting a fast-growing SaaS company. Together we streamlined the website architecture and implemented new page layouts that accelerated digital lead generation. Beyond their expertise in brand and digital, you're also getting a team that knows how to manage accelerated timelines, constant communication, and internal stakeholder education—collaborating with our 15+ person digital team to scale global initiatives.
